Taylor Swift’s new album visuals instantly become a meme

Taylor Swift just announced a new album on her website and the visuals are simple, but quite distinctive.

Orange glitter? Blurry green background?

Say no more.

The visual branding has taken the internet by storm—picked up by seemingly every brand out there hungry to jump on the bandwagon:

Album covers becoming a meme is nothing new, but it’s always interesting when it happens.

Brat comes to mind:

We’re not pop stars but it’s always inspiring to see something like this organically take off.