/r/advertising: “Got briefed to write scripts for an 'all-AI’ production” 😅

Check out this fascinating thread from /r/advertising:

Are IRL shoots cooked? Yikes.

AI is very quickly being normalized. I don’t think we’re going to go backwards from here.

A finished spot at the first check-in???

Company: “We’re not trying to be creative here. We just want to save money!”

Now this is the kicker. Agency leadership telling their creatives to have ChatGPT write the scripts and change up a few things.

These are unprecedented times.