Engaging copy vs. boring copy
Strategic communications expert Lulu Cheng Meservey just posted this on X:
She is comparing a naturally-written blog post from Elon Musk to a “polished and professional” Tesla message:
(Here’s an article about these recent blog posts.)
It’s a great illustration of how terribly BORING corporate speak is.
These comments capture my feelings exactly:
Yes, Elon Musk’s writing is too informal to serve as consumer-facing language for a huge corporation. But that doesn’t mean consumer-facing language has to be boring.
And is it OK to suspect that the corporate-speak copy is generated from ChatGPT? 😂
Running text through a “Professional Filter” certainly makes it look professional. But when not edited, it will also make it unbelievably dull.
Follow Lulu Cheng Meservey on X for more great observations like this.