Anthem Sales Story
How can Anthem BlueCross BlueShield convey a compelling vision that seamlessly integrates humanity and technology?
Anthem Navigator
To further empower the Anthem sales team with access to the resources they need to quickly find and create customized materials, we developed and branded a centralized digital portal.
A centralized digital portal provided the Anthem sales team one single place to find and create exactly what they need.
We designed the Anthem Navigator logo to feel fresh, approachable and easy to use.
Anthem's sales team had convenient access to a comprehensive set of resources, including a custom-built microsite (pictured here).
Anthem BlueCross BlueShield expressed sincere appreciation for our efforts in effectively conveying their brand story. They also valued the customized system we developed, which enabled quick access to (and personalization of) sales materials. This solution empowered their team to confidently deliver impromptu presentations with greater efficiency and impact.
Copywriter: David Harvey
Creative Director: Spencer Strickland
Agency: Langrand